Helping women cultivate their inner magick to build thriving businesses

I help influencers WHO’VE HIT A PLATEAU build an iconiC, INTIMATE brand THAT GROWS THEIR ANNUAL REVENUE tenfold and allows their audience to truly see them.

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Luxury experiences curated just for you

VIP Weekend

A luxury, 2-day experience to catapult your brand to iconic status, create a clear plan for sustainable income growth, and smash through the subconscious BS that is keeping you stuck.


Metaphysicelle Mastermind

A 12-month curated luxury mastermind experience (including retreats in some of the world’s most iconic places) for women who’re stuck at six figures in their business and want to experience exponential growth to $500k+.

Meet Eri Santos - Couto, branding strategist + modern mystic


she’s 50% elle woods & 50% wednesday addams.

Eri is the creative visionary behind Metaphysicelle, an online destination for women who carry crystals in their Chanel and build iconic personal brands.

She blends powerful branding and social media strategy with energetic principles. Eri’s helped her clients 5x their monthly income in 30-90 days, turn their monthly income into their daily income, go viral in the press, work with leading brands, and more!

Eri’s been building personal brands since the days of Myspace, when she worked with some of the original influencers, the Scene Queens, to establish strong visual identities on the platform and grow their followings. Since then, she’s worked with A-list celebrities, digital influencers, Grammy-winning bands, a winner of The Voice, and online CEOs to build and grow iconic personal brands by merging

If you’re a woman who is passionate about contemporary spirituality and driven by success, then welcome home!


Doin’ it for the gram (shameless plus: @metaphysicelle)