Helping women cultivate their inner magick to build thriving businesses

Press + Media

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Official Bio

Eri Santos-Couto is the founder of Boss Witch.™ She’s an award-winning business strategist and modern mystic, TEDx speaker, podcast host, international consultant, published author, and media contributor. Erika founded her company to help raise global wealth consciousness and grow businesses founded and run by women so that young girls have more positive, impactful role models to look up to, be mentored by, and work for.

Her first paid digital gig in 2005 was as a Myspace layout designer and website designer, back when Internet Explorer was still everyone’s preferred browser and flying toaster cursors were all the rage. Since then, she’s been involved in social media and influencer marketing working on campaigns with brands such as Proactiv, Clean + Clear, Clarisonic, PIOL Dress, Derma E, and more. Erika’s clients have included Grammy-winning bands, A-list celebrities, lifestyle entrepreneurs, and digital influencers.

With her help, they’ve increased their annual revenue by 300%, 5x and 6xed their investments with her, and been featured in major media, such as O Magazine, The Today Show, Cosmopolitan, Allure Magazine, Brit + Co., Teen Vogue, SELF MagazineForbes, Business Insider, Refinery29, Yahoo! Style, HGTV and more. She’s a contributor to Forbes, Thrive Global, MindBodyGreen, Influencive, Social Media Today, and Addicted2Success and been featured in major media including Forbes, BBC, Brit + Co., Martha Stewart Weddings, Nylon, Bustle, and Health.

When she’s not casting spells working with clients, traveling the world, or contributing to publications, she’s probably trying a new liquid lipstick or watching RuPaul’s Drag Race.

NB: Eri has previously used Erika Couto and Erika Ashley professionally.

Eri is available for commentary on:

-Personal Branding
-Women in business
-Witchcraft, new age and metaphysical practices
-Personal development and mindset
-Digital marketing
-Luxury lifestyle
-The influencer economy
-Living with a chronic illness (Erika has Juvenile Rheumatoid Arthritis)
-LGBTQ+ issues (Erika is a cis-gender bisexual woman)

Eri's tedx talk

Eri’s recent writing

YFS Magazine



My Forbes Articles

Thrive Global

Selected features and mentions

A Plus - For Representation to Improve, Hollywood has to Stop Leaving LGBTQ+ Characters in the Closer

Business News Daily - How to Successfully Present a Business Idea to Investors

Work and Money - How to be an Art Collector on a Budget

Investment Week - LGBT+ Inclusion Makes 'Business Sense': So Why Are Asset Managers So Far Behind?

Healthline - Going to Sleep with a Chronic Illness can be a Fucking Nightmare

Nueva Mujer - 13 maneras de irradiar energià positiva

BBC – ‘Lando is Pansexual’: LGBT characters that are all talk

Fit Small Business – 25 Exceptional Customer Service Strategies, Tips, and Ideas

Metro UK – How Harry Potter Changed Our Lives (And Improved Our Mental Health)

Dope Cause We Said – Interview: Stock Photographer Shamia Casiano Discusses How She Got Started, #MagicalBlackGirlStock, and More

Thrive Global - The 4-Step Formula to Overcoming Adversity in Business

Metro UK – 8 women tell us why they don’t want children

Brit + Co – 9 Ways Being Selfish At Work Will Help You Succeed

Levo League – 9 Ways Being Selfish At Work Will Help You Succeed

Fabi Paolini – Top 10 Business + Mindset Coaches you need to follow in 2018

Marketing Muses – 5 Ways to Best Leverage Your Press Features

Levo League – Secrets to Being a Productive Freelancer, According to Actual Freelancers

Forbes – 11 Hurdles Currently Stifling Professionals (And How To Overcome Them)

NYLON – Why Don’t More Queer Movies Show Explicit Sex?

Martha Stewart Weddings – How to Avoid Using Gendered Wording at Your Wedding

Health – 3 Real Women on What It’s Really Like to Stand up to a Groper

Forbes – 15 Methods of Every Effective Public Speaker

Forbes – 13 Essential Tips For Coaches To Attract More Clients On Facebook

Forbes – Listen Or Advise? 14 Ways To Find The Right Balance As A Professional Coach

Bustle – 13 Tried & True Ways To Give Off More Positive Energy That People Can Actually Sense

InstantPrint – Successful Entrepreneurs With Disabilities: Their Stories

Podcast appearances

Dream Life is Real Life - How to Use Media to Make Dreams Come True

Lavendaire Lifestyle – Building an Online Freelance Business

Savvy Social Hour – How to Scale Your Business Beyond Six Figures

Entrepreneur Before 25 – Turning Your Adversity Into Your Creative Advantage